The plan was announced at a press conference held at PMF House, as a side-story to that of the more major issue concerning the upcoming international friendlies. Speaking about the new scheme Smith commented:

"As PMF itself is still a fairly new league some parts of the world are still ignorant as to what exactly is going on in English football at the moment. With PMF representing a massive field in sporting entertainment, we feel it is time that we spread the word far and wide."

Over the coming months a team of PMF representatives will travel the world taking with them merchandise, information packs, photos and gifts which will be issued to some of the world’s poorest children. Among the stops on the list are Ecuador, (as part of the deal which sees their national team play Northern Ireland in February) Kenya, Romania, Bangladesh and Mexico.

The tour workers will also be working closely with the national football federations in the countries they visit, in an attempt to try and improve facilities and coaching. Speaking about the selected countries Smith said he had sincerely hopes the tour will encourage football development in a number of countries:

"In some of the places we will be visiting football is simply not played at all and most of the kids won’t have had the chance to even watch a football match on television. If we can introduce them to the magic of the game then maybe we can inspire a few young minds. If one kid from any of the countries we visit was playing in PMF within 5 years, the tour would be a success."

One of the PMF workers, Sylvia Bradshaw, already working on putting the plan together, said it would be wonderful if they could perhaps get some football celebrities on the trip:

"Obviously we would be working around the busy PMF schedule, but as this trip will be going on for most of the year we’re hoping that perhaps one or two managers and players will perhaps be able to accompany us on the trip. For the kids we see that actually know a bit about the PMF stars, to meet one in person would be a dream come true."

The scheme is expected to cost in the region of a 5-figure sum but Smith finished by saying that it would be money well spent: